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Probably the first time Land Rover used the slogan "the world's most versatile vehicle". As this brochure mentions the 88 inch and 109 inch Land Rovers, it's probably published around 1957. Land Rover started using the term "versatile" more and more during Series II/IIa production, which makes one wonder - given the moment of publication - whether this was just meant as a subtle hint at things to come.

521/A 521/A 521/A 521/A 521/A 521/A 521/A 521/A

Title Land Rover the world's most versatile vehicle
Publisher Land Rover
Publication Number 521/A
Year 1957?
Model series I
Wheelbase 88, 107, 109
Special no
Market UK
Language English
Nr. of pages 8
Size [cm] 21,5 x 28
Collection Hermen Vlothuizen